Natural diamonds
Natural diamond resale through online auction sales is growing faster than in-room sales
Online-only auction formats for natural diamond resale are growing faster than traditional in-room auction sales, widening access to a market that was once dominated by attendance at a physical sale.
Imperial Star Gems trade desk1 min read
Online-only auction formats for natural diamond resale are growing faster than traditional in-room sales, widening access to a market once dominated by physical attendance.
- Online formats lower the barrier to bidding, bringing in buyers who wouldn't travel to or register for an in-room sale for a single lot.
- Detailed video and imaging standards for online lots have improved enough that condition and quality concerns are less of a barrier than they once were.
- Prices achieved online for comparable lots have generally tracked in-room results closely, suggesting the format shift hasn't meaningfully changed valuations.
If you're considering reselling a natural stone, it's worth comparing online auction, in-room auction and private sale routes before choosing one. Ask the trade desk for a read on which route suits a specific stone.
Market commentary drawn from publicly available market data and trade reporting, not investment advice. Prices move; figures are indicative and correct as of the date above.