Brown and cognac natural diamonds are gaining a following

Warm brown and cognac natural diamonds, long sold mainly as an affordable alternative to colourless stones, are attracting buyers who want the colour for its own sake.

• Brown natural diamonds occur far more often than pink or blue, which has historically kept prices low relative to colourless stones of similar clarity and cut.
• A growing share of buyers are now asking for brown or cognac stones specifically, rather than being steered toward them as a cheaper option, particularly for warmer gold and rose gold settings.
• Pricing has firmed slightly as a result, though brown stones remain well below colourless natural prices at equivalent clarity and cut.

For buyers who like the colour, this remains one of the better-value corners of the natural market — browse natural stock by colour, or contact us if you're after a specific tone.