Market
Valentine's Day enquiries peak two weeks before the day, not on it
Order data shows Valentine's-linked enquiries cluster in the two weeks before, leaving very little room for a rush order placed in the final days.
Imperial Star Gems trade desk1 min read
Order data shows Valentine's-linked enquiries cluster roughly two weeks before the day, leaving very little room for a rush order placed at the last minute.
- Custom ring builds need lead time for stone selection, setting and sizing that a last-week order simply doesn't allow.
- In-stock, already-set pieces are the only realistic option inside the final week, and popular sizes sell through fastest.
- Buyers who start in late January get first choice on stone matching; February starters are choosing from what's left.
If Valentine's is the target date, treat late January as the real deadline for anything custom. Browse in-stock jewellery for options that can still ship in time later in the season.
Market commentary drawn from publicly available market data and trade reporting, not investment advice. Prices move; figures are indicative and correct as of the date above.