Lab-grown price transparency tools are pushing retail markups into the open

Tools that let buyers look up current wholesale pricing for a given specification are making retail markups more visible than they've traditionally been in the jewellery trade.

• Because lab-grown prices move quickly and are widely tracked, it's become easier for a buyer to check roughly what a specification should cost before walking into a showroom.
• This has put more pressure on retailers to justify markup with service, warranty and setting quality rather than relying on price opacity.
• Natural stones remain harder to price-check this way, since fewer two natural stones are truly identical, which limits how far this transparency extends beyond lab-grown.

We'd rather buyers check our pricing against the wider market than not — browse current lab-grown pricing and compare it against any other quote you've received.